human equation / noun

the factor of human strength or weakness that needs to be considered in predicting the outcome of any social, political, business or mechanical process operated by human agency

Merriam-Webster Dictionary

This is a crucial moment for business in the world. Technology becomes even more omnipresent shaping the way companies transform. It changes mindsets and the way people act. To keep up with all this evolution, companies need to undergo constant transformation in their business and culture.

Every change starts with people. They are the ones who implement changes along with technological shift. Technology seems to be the king but it gradually becomes commodity. Today, what really matters and represents real competitive advantage is the experience that people bring in creative and thoughtful use of technology.

The ultimate success of digital transformation is not determined by the amount of technological investments but by the way companies relate with people – both employees and customers. Thus „People First” approach is the only one sensible strategy, shaping the main differentiator in the times of uncertainty – the human equation.